The Benefits of Integrating Your Cloud Business Apps
For a business to grow it’s important that it understands the needs of its customers, so it can tailor its product or service offerings to those needs. If you have an ecommerce business, it’s quite likely that you use various software applications to manage different aspects of the business. To give an example, you might use Shopify as the shopping cart solution, Salesforce CRM to handle prospects and leads, and QuickBooks for accounting. Perhaps you use NetSuite also, for its powerful back-office features. It can be difficult, however, to keep track of things like customer orders, shipping, inventory, etc., if these systems aren’t connected.
The best solution would be having them integrated to avoid duplication of data, which can cause inefficiencies and all sorts or errors. Using an iPaaS integration platform, you can connect all your cloud apps and achieve greater efficiency. Below are 3 reasons why you’d want to integrate your business’ software systems:
Improve on customer satisfaction
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Integrating your apps means your sales, order management and accounting are centralized, providing employees with a single platform to view customer data. When all your employees or departments can access the same customer data, responding to customer inquiries becomes easier. Your sales team will be able to spot opportunities for up-selling and cross-selling, and they can keep track of pending orders, invoices and service issues.With real time visibility of customer information, your employees are able to provide a more consistent service experience.
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Streamlined business processes
When you use separate, unconnected systems, your business will have to deal with a huge load of administrative work, which comes at a cost. So many hours will be spent copying customer data from one platform to another, matching orders with payments, checking inventory for items that have been ordered, etc. When these processes are handled manually, errors will inevitably creep in, leading to inefficiency as well as poor customer service. A lot of the time that should be spent improving the customer experience and growing the business is wasted updating information and fixing errors.
When your software systems are connected, the records are more accurate and processes are streamlined. This is good news for your customers, as they can keep track of their orders, plus they’ll get informed quickly when any changes are made. Many time-consuming tasks are taken care of by the integrated systems, and this frees up employees to focus on more the important duties.
With integrated systems, it becomes easier to expand to more locations and add more sales channels since all your data and processes have been unified. And since your business is able to offer great customer service, it’s possible to scale operations without compromising on customer experience.